The one way street and the trenches

March 13, 2014 at 9:45 PMZoomBlog

For feedback to really work, and I mean where it impacts your players at their core, it can’t be a one-way street.  Think about it: there’s the giver of the feedback, and the receiver of the feedback.  If there is no connection, no rapport, then nothing is transferred, regardless of how brilliant or insightful the feedback.

So, if you want your players to engage with what you’ve said and apply it, you’ve got to be willing (and excited) about their feedback back to you.  Thus creating the feedback loop.  Where magic happens and connection is built. 

In the old days where information was scarce, and by nature valuable, you could get away with being a jerk. 

Turn the clock forward 100 years to today and we find ourselves in the connection economy.  Where information is ubiquitous.  Where you can find anything at scale.  So by nature what you say is worth less, but not worthless.

But here’s the good news: you can take advantage of this by going farther, deeper and caring more.  By doing whatever you can to create real, authentic connection.

But that would mean getting down into the trenches and pretending that you care about your customers.

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